THE WORKBOOK / SELECTED EXPERIMENTS
Small experiments. Tangible outcomes.
Explore what a useful workflow could look like in practice. A little business context, a clear result, and a chance to try it.
Two examples to explore
Design direction & customer replies
From a conversation to a design with character.
A ceramic studio, a messy brief, and a website concept that follows the way it actually sells.
Explore this caseA helpful reply, with the right limits.
The same customer question. Different business facts. A draft that changes with them.
Explore this caseBoth are fictional studies, made to show the approach. They are not customer testimonials or measured business results.
Start with something you recognise.
A repeated question. A scattered brief. A task that always needs checking. That is enough for a first conversation.
Tell me about your work