Laptop size buried in specifications
A measured fit guideEnter three dimensions and a typical load; inspect which products fall within the authored limits.
A bag for the day.
A store that helps you choose.
WAYSET is an invented everyday-carry brand. Explore a complete shopping journey before and after the redesign.
Fictional business · Interactive demonstration
01 / The business
Start with the business.
The business
Eva looks after product information and customer questions; Rui packs orders twice a week. Their fictional Lisbon brand sells three bags to freelancers and city commuters: Daypack 16 (€98), Cross Tote 10 (€74) and Pocket 02 (€32). The first market is mainland Portugal and Spain.
What brought the problem into view
The shop needs to answer three questions before a visitor buys: will my laptop fit, what can I carry, and what will delivery cost?
How it worked before
A competent small-store template with the same products, photographs, prices, stock and policies. Product specifications, basket and simulated checkout work. Shoppers have to compare dimensions themselves; the brand and the shopping guidance are less developed.
What a useful result means
A recognisable brand and a clearer route from choosing a bag to checking its fit and reviewing the delivered total.
What mattered here
“It fits a 14-inch laptop” was too vague.
The screen diagonal does not tell us the device’s dimensions. The owner’s brief becomes a three-dimension sleeve check with explicit limits.
A small catalogue does not need a maze.
Three products can be compared directly. The pouch fits inside both larger bags; there is no untested external attachment claim.
A bright homepage still needs a useful basket.
Variant stock and delivery cost remain visible. The graphite daypack is unavailable; unsupported destinations cannot complete checkout.
02 / The improvement
See what changed.
A recognisable brand and a clearer route from choosing a bag to checking its fit and reviewing the delivered total.
Delivery only considered at checkout
Costs near the buying decisionProduct and basket show PT €6, ES €9 and free delivery from €150; unsupported regions are blocked.
A plain catalogue identity
A distinct city-carry campaignBold typography, a consistent colour palette and generous product photography give the small range a recognisable identity.
Fictional products and original synthetic images. This is a shopping simulation; no order or payment is created.
Try the result ↗03 / The result
Try it for yourself.
Check your laptop’s measurements, choose a bag and try the checkout. Switch to the before to compare the same shopping task.
WAYSET · BeforeAfterOpen full page ↗
The frame adapts to its available width. Open the full page for an unrestricted desktop view. Switching versions resets unsaved demo input.
Fictional products and original synthetic images. This is a shopping simulation; no order or payment is created.
What would you like
to make easier?
Tell me about one task. We can work through the details by email.
Tell me about your task ↗